The time period "Digital Marketing" was coined from the 1990s. Digital marketing was formally referred to as and generally known as 'on the web marketing', 'internet marketing', or 'World wide web marketing'.? ??????? ?????????? ? ???????? ????? ?????????? ??? ??? ?????? ????? ??? ??????????? ??????????? ??? ??? ????????? ??? ??? ?????????? ? ??? ?